TY - GEN N2 - This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs. DO - 10.1007/978-3-319-57189-8. DO - doi AB - This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs. T1 - Craft Beverages and Tourism, Volume 2 :Environmental, Societal, and Marketing Implications / AU - Slocum, Susan L., AU - Kline, Carol., AU - Cavaliere, Christina T., CN - G149-180 ID - 1359300 KW - Business. KW - Marketing. KW - Tourism. KW - Management. KW - Sustainable development. KW - Cultural studies. SN - 3319571893 SN - 9783319571898 SN - 9783319571881 SN - 3319571885 TI - Craft Beverages and Tourism, Volume 2 :Environmental, Societal, and Marketing Implications / LK - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-319-57189-8 UR - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-319-57189-8 ER -