001359340 000__ 03104cam\a2200505Mi\4500
001359340 001__ 1359340
001359340 003__ OCoLC
001359340 005__ 20230306152843.0
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001359340 007__ cr\nn\nnnunnun
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001359340 020__ $$a9783319740898$$q(electronic book)
001359340 020__ $$a331974089X$$q(electronic book)
001359340 020__ $$z9783319740881$$q(print)
001359340 020__ $$z3319740881$$q(print)
001359340 0247_ $$a10.1007/978-3-319-74089-8$$2doi
001359340 035__ $$aSP(OCoLC)1144327051
001359340 040__ $$aSFB$$beng$$cSFB$$dOCLCO$$dOCLCF$$dSFB
001359340 049__ $$aISEA
001359340 050_4 $$aHD62.4-HD62.45
001359340 08204 $$a658.049$$223
001359340 24500 $$aInternationalization of Business :$$bCases on Strategy Formulation and Implementation /$$cedited by Stefan Schmid.
001359340 250__ $$a1st ed. 2018.
001359340 264_1 $$aCham :$$bSpringer International Publishing :$$bImprint: Springer,$$c2018.
001359340 300__ $$a1 online resource (VII, 171 p. 56 illus., 7 illus. in color.).
001359340 336__ $$atext$$btxt$$2rdacontent
001359340 337__ $$acomputer$$bc$$2rdamedia
001359340 338__ $$aonline resource$$bcr$$2rdacarrier
001359340 4901_ $$aMIR Series in International Business,$$x2511-2244
001359340 5050_ $$aStrategies of Internationalization: An Overview -- Adidas & Reebok: Is Acquiring Easier than Integrating? -- Airbus: Managing the Legacy of a Complex International Merger -- Aldi & Lidl: From Germany to the Rest of the World -- KTM & Bajaj: An Austrian-Indian Partnership in the Motorcycle Industry -- Lenovo: From Chinese Origins to a Global Player -- McDonald's: Is the Fast Food Icon Reaching the Limits of Growth?
001359340 506__ $$aAccess limited to authorized users.
001359340 520__ $$aThis book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.
001359340 650_0 $$aInternational business enterpris.
001359340 650_0 $$aMarketing.
001359340 650_0 $$aLeadership.
001359340 655_0 $$aElectronic books
001359340 7001_ $$aSchmid, Stefan.$$eeditor.
001359340 77608 $$iPrint version:$$aInternationalization of business.$$dCham, Switzerland : Springer, [2018]$$z3319740881$$z9783319740881
001359340 830_0 $$aMIR Series in International Business,$$x2511-2244
001359340 852__ $$bebk
001359340 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-319-74089-8$$zOnline Access$$91397441.1
001359340 909CO $$ooai:library.usi.edu:1359340$$pGLOBAL_SET
001359340 980__ $$aBIB
001359340 980__ $$aEBOOK
001359340 982__ $$aEbook
001359340 983__ $$aOnline
001359340 994__ $$a92$$bISE