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001359877 001__ 1359877
001359877 003__ OCoLC
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001359877 020__ $$a9783030036850
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001359877 0247_ $$a10.1007/978-3-030-03685-0$$2doi
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001359877 049__ $$aISEA
001359877 08204 $$a320$$223
001359877 1001_ $$aKjeldsen, Jens E.
001359877 24510 $$aSpeechwriting in Theory and Practice /$$cby Jens E. Kjeldsen, Amos Kiewe, Marie Lund, Jette Barnholdt Hansen.
001359877 260__ $$aCham :$$bSpringer International Publishing :$$bImprint :$$bPalgrave Macmillan,$$c2019.
001359877 300__ $$a1 online resource (VIII, 202 pages 1 illustration) :$$bonline resource
001359877 336__ $$atext$$btxt$$2rdacontent
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001359877 338__ $$aonline resource$$bcr$$2rdacarrier
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001359877 4901_ $$aRhetoric, Politics and Society
001359877 5050_ $$a1 Introduction: The Case for Speechwriting -- 2 Speechmaking in the 21st Century -- 3 The Beginning of Speechwriting -- 4 Research and Theory on Speechwriting -- 5 The Rhetorical Canons of Speechwriting -- 6 Genres of Speechwriting -- 7 How Speeches are Written -- 8 Characterizing the Speaker -- 9 Writing for the Ear -- 10 Writing for the Eye: Pictures, Visions, and PowerPoint -- 11 The Ethics of Speechwriting -- 12 The Functions of Speechwriting in Contemporary Society -- 13 The General Steps in the Speechwriting Process.
001359877 506__ $$aAccess limited to authorized users.
001359877 520__ $$aThis book provides students, researchers, and practitioners of speechwriting with a unique insight in the theory, history, and practice of speechwriting. The combination of theory and practice with case studies from the United States and Europe makes this volume the first of its kind. The book offers an overview of the existing research and theory, analysing how speeches are written in political and public life, and paying attention to three central subjects of contemporary speechwriting: convincing characterization of the speaker, writing for the ear, and appealing with words to the eye. Chapters address the ethics and the functions of speechwriting in contemporary society and also deliver general instructions for the speechwriting process. This book is recommended reading for professional speechwriters wishing to expand their knowledge of the rhetorical and theoretical underpinnings of speechwriting, and enables students and aspiring speechwriters to gain an understanding of speechwriting as a profession. Jens E. Kjeldsen is Professor of Rhetoric and Visual Communication at the University of Bergen, Norway. Amos Kiewe is Professor of Communication and Rhetorical Studies at Syracuse University, USA. Marie Lund is Associate Professor of Rhetoric at the Aarhus University, Denmark. Jette Barnholdt Hansen (1966-2017) was Associate Professor of Rhetoric at the University of Copenhagen, Denmark.
001359877 650_0 $$aPolitical science.
001359877 650_0 $$aCommunication in politics.
001359877 650_0 $$aCommunication.
001359877 655_0 $$aElectronic books
001359877 7001_ $$aKiewe, Amos.
001359877 7001_ $$aLund, Marie.
001359877 7001_ $$aBarnholdt Hansen, Jette.
001359877 77608 $$iPrint version:$$z9783030036843
001359877 77608 $$iPrint version:$$z9783030036867
001359877 830_0 $$aRhetoric, politics, and society series.
001359877 852__ $$bebk
001359877 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-03685-0$$zOnline Access$$91397441.1
001359877 887__ $$aJA1-92
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001359877 980__ $$aBIB
001359877 980__ $$aEBOOK
001359877 982__ $$aEbook
001359877 983__ $$aOnline
001359877 994__ $$a92$$bISE