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Title
Speechwriting in Theory and Practice / by Jens E. Kjeldsen, Amos Kiewe, Marie Lund, Jette Barnholdt Hansen.
ISBN
9783030036850
3030036855
9783030036843 (print)
3030036847
9783030036867 (print)
3030036863
Publication Details
Cham : Springer International Publishing : Imprint : Palgrave Macmillan, 2019.
Language
English
Description
1 online resource (VIII, 202 pages 1 illustration) : online resource
Item Number
10.1007/978-3-030-03685-0 doi
Dewey Decimal Classification
320
Summary
This book provides students, researchers, and practitioners of speechwriting with a unique insight in the theory, history, and practice of speechwriting. The combination of theory and practice with case studies from the United States and Europe makes this volume the first of its kind. The book offers an overview of the existing research and theory, analysing how speeches are written in political and public life, and paying attention to three central subjects of contemporary speechwriting: convincing characterization of the speaker, writing for the ear, and appealing with words to the eye. Chapters address the ethics and the functions of speechwriting in contemporary society and also deliver general instructions for the speechwriting process. This book is recommended reading for professional speechwriters wishing to expand their knowledge of the rhetorical and theoretical underpinnings of speechwriting, and enables students and aspiring speechwriters to gain an understanding of speechwriting as a profession. Jens E. Kjeldsen is Professor of Rhetoric and Visual Communication at the University of Bergen, Norway. Amos Kiewe is Professor of Communication and Rhetorical Studies at Syracuse University, USA. Marie Lund is Associate Professor of Rhetoric at the Aarhus University, Denmark. Jette Barnholdt Hansen (1966-2017) was Associate Professor of Rhetoric at the University of Copenhagen, Denmark.
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Access limited to authorized users.
Digital File Characteristics
text file PDF
Series
Rhetoric, politics, and society series.
Available in Other Form
Print version: 9783030036843
Print version: 9783030036867
1 Introduction: The Case for Speechwriting
2 Speechmaking in the 21st Century
3 The Beginning of Speechwriting
4 Research and Theory on Speechwriting
5 The Rhetorical Canons of Speechwriting
6 Genres of Speechwriting
7 How Speeches are Written
8 Characterizing the Speaker
9 Writing for the Ear
10 Writing for the Eye: Pictures, Visions, and PowerPoint
11 The Ethics of Speechwriting
12 The Functions of Speechwriting in Contemporary Society
13 The General Steps in the Speechwriting Process.
