Speechwriting in Theory and Practice [electronic resource] / by Jens E. Kjeldsen, Amos Kiewe, Marie Lund, Jette Barnholdt Hansen.

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Speechwriting in Theory and Practice [electronic resource] / by Jens E. Kjeldsen, Amos Kiewe, Marie Lund, Jette Barnholdt Hansen.

9783030036850
3030036855
9783030036843 (print)
3030036847
9783030036867 (print)
3030036863

Cham : Springer International Publishing : Imprint : Palgrave Macmillan, 2019.

English

1 online resource (VIII, 202 pages 1 illustration) : online resource.

10.1007/978-3-030-03685-0 doi

320

This book provides students, researchers, and practitioners of speechwriting with a unique insight in the theory, history, and practice of speechwriting. The combination of theory and practice with case studies from the United States and Europe makes this volume the first of its kind. The book offers an overview of the existing research and theory, analysing how speeches are written in political and public life, and paying attention to three central subjects of contemporary speechwriting: convincing characterization of the speaker, writing for the ear, and appealing with words to the eye. Chapters address the ethics and the functions of speechwriting in contemporary society and also deliver general instructions for the speechwriting process. This book is recommended reading for professional speechwriters wishing to expand their knowledge of the rhetorical and theoretical underpinnings of speechwriting, and enables students and aspiring speechwriters to gain an understanding of speechwriting as a profession. Jens E. Kjeldsen is Professor of Rhetoric and Visual Communication at the University of Bergen, Norway. Amos Kiewe is Professor of Communication and Rhetorical Studies at Syracuse University, USA. Marie Lund is Associate Professor of Rhetoric at the Aarhus University, Denmark. Jette Barnholdt Hansen (1966-2017) was Associate Professor of Rhetoric at the University of Copenhagen, Denmark.

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Rhetoric, politics, and society series.

Print version: 9783030036843
Print version: 9783030036867

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