@article{1359923,
      recid = {1359923},
      author = {Koay, Jeremy.,},
      title = {Persuasion in Self-improvement Books /},
      pages = {1 online resource (XV, 86 pages 3 illustrations) :},
      abstract = {Â#x80;Positioned at the interface between ideology,  discourse and text, Jeremy Koayâ#x80;#x99;s exploration of  self-improvement books provides a scholarly examination of  the genre, scrutinising both the communicative intentions  and textual means used by its writers.â#x80;#x99;  â#x80;#x94;Ian Bruce, Senior Lecturer, University of  Waikato, New Zealand â#x80;In his book, Koay provides  theoretically well-grounded inside view of self-improvement  books based on both substantial and thoughtful analyses. A  fascinating read.â#x80;#x99; â#x80;#x94;Brian Paltridge,  Professor of TESOL, University of Sydney, Australia This  book investigates how persuasion relates to values in  self-improvement literature, revealing the discursive  practices used to persuade and engage their readers, and  construct a credible persona. The author adopts a  corpus-driven approach that encompasses an examination of  genre analysis and linguistic features such as narrative,  pronoun, grammar and structure. The book further draws on  insights from original interviews with writers and readers  of self-improvement books, as well as people who do not  read the genre. It begins by providing a helpful overview  of the concepts of ideology and genre. A brief history of  self-improvement books and their values and assumptions  provide the context for the analysis. Where relevant,  linguistic features in self-improvement books are compared  with other genres (e.g. academic text, conversation, news).  This book will be of interest to students and scholars in  the fields of linguistics, culture and media studies.  Jeremy Koay is a New Zealand-based independent researcher  and an education consultant at EduMaxi. His research  interests include discourse analysis, English for specific  purposes, genre studies, functional linguistics and applied  linguistics.},
      url = {http://library.usi.edu/record/1359923},
      doi = {https://doi.org/10.1007/978-3-030-12149-5},
}