Social Commerce : Consumer Behaviour in Online Environments / edited by Rosy Boardman, Marta Blazquez, Claudia E. Henninger, Daniella Ryding.
Boardman, Rosy.; Blazquez, Marta.; Henninger, Claudia E.; Ryding, Daniella.
2019
HF5548.32 .S63 2019
Available Online

Linked e-resources

Linked Resource Online Access
Concurrent users Unlimited
Authorized users Authorized users
Document Delivery Supplied Can lend chapters, not whole ebooks

Details

Title Social Commerce : Consumer Behaviour in Online Environments / edited by Rosy Boardman, Marta Blazquez, Claudia E. Henninger, Daniella Ryding.
Edition 1st ed. 2019.
ISBN 9783030036171
3030036170
3030036162
9783030036164
DOI https://doi.org/10.1007/978-3-030-03
Imprint Cham : Springer International Publishing, 2019 : Imprint Palgrave Macmillan.
Language English
Description 1 online resource (XXI, 277 pages 18 illustrations, 3 illustrations in color.) : online resource
Other Standard Identifiers 10.1007/978-3-030-03617-1
10.1007/978-3-030-03
Call Number HF5548.32 .S63 2019
Dewey Decimal Classification 658.8342
Summary This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in todays business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrows creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.
Access Note Access limited to authorized users.
Digital File Characteristics text file PDF
Added Author Boardman, Rosy.
Blazquez, Marta.
Henninger, Claudia E.
Ryding, Daniella.
Available in Other Form Print version: 9783030036164
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
1. the historical development of social commerce; nina bürklin, claudia e. henninger and rosy boardman
2. social media's evolution in s-commerce; claudia e. henninger, nina bürklin and christopher j. parker
3. cultural considerations in social commerce: the differences and potential opportunities in china; yao yao, rosy boardman and delia vazquez
4. personalised and participative branding through fashion blogging; jenny cheung, delia vazquez and tony conway
5. video killed the radio star: a review of social commerce music platforms in facilitating production dissemination; neil robinson, crispin dale and alex fenton
6. exploring the effects of social commerce on consumers' browsing motivations and purchase intentions in the uk fashion industry; marta blazquez, tianran zhang, rosy boardman and claudia e. henninger
7. attitudes towards brands' facebook pages across different age groups; rosy boardman
8. unravelling a mystery: selling an entrepreneurial perspective through instagram; claudia e. henninger, xiaaoli zhao and aurelie le normand
9. capturing the moment on instagram: the case of successful storytelling in huawei's s-commerce campaign; nina bürklin and katharina faber
10. the influence of electronic word of mouth (ewom) on expatriate workers seeking tourist information: the case of saudi arabia; abrar al sharif and ruth marciniak
11. ewom: the rise of the opinion leaders; shuang zhou, helen mccormick, marta blazquez and liz barnes
12. an exploratory investigation into the consumer use of wechat to engage with luxury fashion brands; noreen siddiqui, mike mannion and ruth marciniak
13. effects of beauty vloggers' ewom and sponsored advertising on weibo; weifang ding, claudia e. henninger, marta blazquez and rosy boardman
14. the challenges and future opportunties of social commerce; courtney chimes, rosy boardman and claudia e. henninger.

Browse Subjects

Show more subjects...

Statistics

from
to
Export