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Table of Contents
1. the historical development of social commerce; nina bürklin, claudia e. henninger and rosy boardman
2. social media's evolution in s-commerce; claudia e. henninger, nina bürklin and christopher j. parker
3. cultural considerations in social commerce: the differences and potential opportunities in china; yao yao, rosy boardman and delia vazquez
4. personalised and participative branding through fashion blogging; jenny cheung, delia vazquez and tony conway
5. video killed the radio star: a review of social commerce music platforms in facilitating production dissemination; neil robinson, crispin dale and alex fenton
6. exploring the effects of social commerce on consumers' browsing motivations and purchase intentions in the uk fashion industry; marta blazquez, tianran zhang, rosy boardman and claudia e. henninger
7. attitudes towards brands' facebook pages across different age groups; rosy boardman
8. unravelling a mystery: selling an entrepreneurial perspective through instagram; claudia e. henninger, xiaaoli zhao and aurelie le normand
9. capturing the moment on instagram: the case of successful storytelling in huawei's s-commerce campaign; nina bürklin and katharina faber
10. the influence of electronic word of mouth (ewom) on expatriate workers seeking tourist information: the case of saudi arabia; abrar al sharif and ruth marciniak
11. ewom: the rise of the opinion leaders; shuang zhou, helen mccormick, marta blazquez and liz barnes
12. an exploratory investigation into the consumer use of wechat to engage with luxury fashion brands; noreen siddiqui, mike mannion and ruth marciniak
13. effects of beauty vloggers' ewom and sponsored advertising on weibo; weifang ding, claudia e. henninger, marta blazquez and rosy boardman
14. the challenges and future opportunties of social commerce; courtney chimes, rosy boardman and claudia e. henninger.
2. social media's evolution in s-commerce; claudia e. henninger, nina bürklin and christopher j. parker
3. cultural considerations in social commerce: the differences and potential opportunities in china; yao yao, rosy boardman and delia vazquez
4. personalised and participative branding through fashion blogging; jenny cheung, delia vazquez and tony conway
5. video killed the radio star: a review of social commerce music platforms in facilitating production dissemination; neil robinson, crispin dale and alex fenton
6. exploring the effects of social commerce on consumers' browsing motivations and purchase intentions in the uk fashion industry; marta blazquez, tianran zhang, rosy boardman and claudia e. henninger
7. attitudes towards brands' facebook pages across different age groups; rosy boardman
8. unravelling a mystery: selling an entrepreneurial perspective through instagram; claudia e. henninger, xiaaoli zhao and aurelie le normand
9. capturing the moment on instagram: the case of successful storytelling in huawei's s-commerce campaign; nina bürklin and katharina faber
10. the influence of electronic word of mouth (ewom) on expatriate workers seeking tourist information: the case of saudi arabia; abrar al sharif and ruth marciniak
11. ewom: the rise of the opinion leaders; shuang zhou, helen mccormick, marta blazquez and liz barnes
12. an exploratory investigation into the consumer use of wechat to engage with luxury fashion brands; noreen siddiqui, mike mannion and ruth marciniak
13. effects of beauty vloggers' ewom and sponsored advertising on weibo; weifang ding, claudia e. henninger, marta blazquez and rosy boardman
14. the challenges and future opportunties of social commerce; courtney chimes, rosy boardman and claudia e. henninger.