TY  - GEN
N2  - This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in todays business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrows creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.
DO  - 10.1007/978-3-030-03
AB  - This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in todays business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrows creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.
T1  - Social Commerce :Consumer Behaviour in Online Environments /
DA  - 2019 :
CY  - Cham :
AU  - Boardman, Rosy.
AU  - Blazquez, Marta.
AU  - Henninger, Claudia E.
AU  - Ryding, Daniella.
ET  - 1st ed. 2019.
CN  - HF5548.32
PB  - Springer International Publishing,
PB  - Imprint Palgrave Macmillan.
PP  - Cham :
PY  - 2019 :
ID  - 1360036
KW  - Motivation research (Marketing)
KW  - Internet marketing.
KW  - Customer relations
KW  - Electronic commerce.
SN  - 9783030036171
SN  - 3030036170
TI  - Social Commerce :Consumer Behaviour in Online Environments /
LK  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-03617-1
UR  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-03617-1
ER  -