TY  - GEN
AB  - Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer behaviour is impacted by the region's unique context. Important elements of Nordic culture are explored, such as its underlying element of mythology and the concept of 'hygge, ' an object of global consumption. Those studying consumer behaviour, branding, and marketing more generally, will find this book a fascinating contribution to research.
AU  - Askegaard, Søren.,
AU  - Östberg, Jacob.,
CN  - HF5415.34
DO  - 10.1007/978-3-030-04933-1
DO  - doi
ET  - 1st ed. 2019.
ID  - 1360042
KW  - Motivation research (Marketing)
KW  - Branding (Marketing)
KW  - Employee health promotion.
KW  - Ethnology
LK  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-04933-1
N2  - Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer behaviour is impacted by the region's unique context. Important elements of Nordic culture are explored, such as its underlying element of mythology and the concept of 'hygge, ' an object of global consumption. Those studying consumer behaviour, branding, and marketing more generally, will find this book a fascinating contribution to research.
SN  - 3030049337
SN  - 9783030049331
T1  - Nordic Consumer Culture :State, Market and Consumers /
TI  - Nordic Consumer Culture :State, Market and Consumers /
UR  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-04933-1
ER  -