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001360042 001__ 1360042
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001360042 019__ $$a1089266571
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001360042 0247_ $$a10.1007/978-3-030-04933-1$$2doi
001360042 035__ $$aSP(OCoLC)1125888488$$z(OCoLC)1089266571
001360042 040__ $$aSFB$$beng$$cSFB$$dOCLCF$$dOCLCQ$$dOCLCO$$dOCL$$dYDX
001360042 049__ $$aISEA
001360042 050_4 $$aHF5415.34
001360042 08204 $$a306.3$$223
001360042 24500 $$aNordic Consumer Culture :$$bState, Market and Consumers /$$cedited by Søren Askegaard, Jacob Östberg.
001360042 250__ $$a1st ed. 2019.
001360042 264_1 $$aCham :$$bSpringer International Publishing :$$bImprint :$$bPalgrave Macmillan,$$c2019.
001360042 300__ $$a1 online resource (339 pages)
001360042 336__ $$atext$$btxt$$2rdacontent
001360042 337__ $$acomputer$$bc$$2rdamedia
001360042 338__ $$aonline resource$$bcr$$2rdacarrier
001360042 5050_ $$a1. Introduction: The Institution and the Imaginary in a Nordic Light; Søren Askegaard and Jacob Östberg -- 2. Democracies of taste Ruled by the Law of Jante? Rudiments of a Nordic Sociology of Consumption; Henri A. Weijo -- 3. Market Wonderland: An Essay about a Statist Individualist Consumer Culture; Sofia Ulver -- 4. Why Can't They Behave? Theorizing Consumer Misbehaviour as Regime Misfit between Neoliberal and Nordic Welfare Models; Diane M. Martin, Frank Lindberg, and James Fitchett -- 5. Unacceptable Consumption: Conflicts of Refugee Consumption in a Nordic Welfare State; Maria Hokkinen -- 6. Swedish Dads as a National Treasure: Consumer Culture at the Nexus of the State, Commerce and Consumers; Susanna Molander, Jacob Östberg and Ingeborg Astrid Kleppe -- 7. Experiencing Nature through Nordic Restrictions and Freedom; Emma Salminen -- 8. Danish Welfare Exports as 'The New Bacon': Myth and Meaning of the Nordic Welfare Model as Glocal Cultural Commodity; Stine Bjerregaard and Dannie Kjeldgaard -- 9. Dark, Difficult, Depressing: Nordic Crime Novels in the Eyes of the Beholder; Pamela Schultz Nybacka -- 10. Nordic Branding: An Odyssey into the Nordic Myth Market; Lars Pynt Andersen, Dannie Kjeldgaard, Frank Lindberg and Jacob Östberg -- 11. Mythologies of Finnishness in Advertising; Juulia Pietilä, Jack S. Tillotson and Søren Askegaard -- 12. Perspectives on Hygge: The Kolonihave Discourse; Jeppe Linnet and Jonathan Bean -- 13. Nordic Consumer Culture Theory Research: Conversation in a Wine Bar; Benjamin J. Hartmann and Eric j. Arnould.
001360042 506__ $$aAccess limited to authorized users.
001360042 520__ $$aUnpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer behaviour is impacted by the region's unique context. Important elements of Nordic culture are explored, such as its underlying element of mythology and the concept of 'hygge, ' an object of global consumption. Those studying consumer behaviour, branding, and marketing more generally, will find this book a fascinating contribution to research.
001360042 650_0 $$aMotivation research (Marketing)
001360042 650_0 $$aBranding (Marketing)
001360042 650_0 $$aEmployee health promotion.
001360042 650_0 $$aEthnology$$zEurope.
001360042 655_0 $$aElectronic books
001360042 7001_ $$aAskegaard, Søren.,$$eeditor
001360042 7001_ $$aÖstberg, Jacob.,$$eeditor
001360042 77608 $$iPrint version: $$z3030049329
001360042 852__ $$bebk
001360042 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-04933-1$$zOnline Access$$91397441.1
001360042 909CO $$ooai:library.usi.edu:1360042$$pGLOBAL_SET
001360042 980__ $$aBIB
001360042 980__ $$aEBOOK
001360042 982__ $$aEbook
001360042 983__ $$aOnline
001360042 994__ $$a92$$bISE