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Unlimited
Authorized users
Authorized users
Document Delivery Supplied
Can lend chapters, not whole ebooks
Title
Distribution Strategy : The BESTXʼ Method for Sustainably Managing Networks and Channels / by Livio Moretti.
Edition
1st ed. 2019.
ISBN
9783319919591
3319919598
9783319919584 (print)
331991958X
9783319919607 (print)
3319919601
Publication Details
Cham : Springer International Publishing : Imprint: Springer, 2019.
Language
English
Description
1 online resource (XVI, 216 p. 81 illus., 77 illus. in color. :) online resource.
Item Number
10.1007/978-3-319-91959-1 doi
Call Number
HF5438.4
Dewey Decimal Classification
658.81
Summary
This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies. For the first time, an ex-McKinsey consultant and general manager reveals the methodology adopted by successful Fortune 100 multinationals, offering readers a concise, informative and pragmatic guide to the core principles, with an abundance of concrete examples and visual frameworks.
Access Note
Access limited to authorized users.
Digital File Characteristics
text file PDF
Series
Management for professionals.
Available in Other Form
Print version: 9783319919584
Print version: 9783319919607
Introduction to Distribution Strategy
Phase 1
Build the End-State Strategy
Phase 2
Evaluate Context: Transactional Analysis, Competition, Channels
Phase 3
Segment Channels and Partners
Phase 4
Commercial Terms Redesign. Phase 5
Execute: Infrastructure and Tracking
Common Pitfalls
Business Intelligence
Annex: Case Study
The Pharmaceutical Industry
Final Remark. .
