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001360222 003__ OCoLC
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001360222 020__ $$a9783319994567
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001360222 020__ $$a9783319994574$$q(print)
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001360222 0247_ $$a10.1007/978-3-319-99456-7$$2doi
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001360222 08204 $$a658.8$$223
001360222 1001_ $$aSimon, Hermann.
001360222 24510 $$aPrice Management :$$bStrategy, Analysis, Decision, Implementation /$$cby Hermann Simon, Martin Fassnacht.
001360222 250__ $$a1st ed. 2019.
001360222 260__ $$aCham :$$bSpringer International Publishing :$$bImprint: Springer,$$c2019.
001360222 300__ $$a1 online resource (XVIII, 558 p. 139 illus., 2 illus. in color. :)$$bonline resource.
001360222 336__ $$atext$$btxt$$2rdacontent
001360222 337__ $$acomputer$$bc$$2rdamedia
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001360222 5050_ $$a1. Fundamentals of Price Management -- 2. Price Strategy -- 3. Analysis: The Economics of Price -- 4. Analysis: The Psychology of Price -- 5. Decision: One-dimensional Prices -- 6. Decision: Multi-dimensional Prices -- 7. Decision: Long-term Price Optimization -- 8. Price Management and Institutional Context -- 9. Implementation -- 10. Price Management for Consumer Goods -- 11. Price Management for Industrial Goods -- 12. Price Management for Services -- 13. Price Management for Retailers -- 14. Innovations in Price Management.
001360222 506__ $$aAccess limited to authorized users.
001360222 520__ $$aIn this book, the world's foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of "price theory" and "price policy," the authors coined the term "price management" to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a "bible" for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike.
001360222 650_0 $$aMarketing.
001360222 650_0 $$aLeadership.
001360222 655_0 $$aElectronic books
001360222 7001_ $$aFassnacht, Martin.
001360222 77608 $$iPrint version:$$z9783319994550
001360222 77608 $$iPrint version:$$z9783319994574
001360222 852__ $$bebk
001360222 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-319-99456-7$$zOnline Access$$91397441.1
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001360222 980__ $$aBIB
001360222 980__ $$aEBOOK
001360222 982__ $$aEbook
001360222 983__ $$aOnline
001360222 994__ $$a92$$bISE