The Psychology of Financial Consumer Behavior [electronic resource] / by Dominika Maison.

Unlimited

Authorized users

Can lend chapters, not whole ebooks

The Psychology of Financial Consumer Behavior [electronic resource] / by Dominika Maison.

First edition 2019.

9783030105709
3030105709
9783030105693 (print)
3030105695
9783030105716 (print)
3030105717

Cham : Springer International Publishing : Imprint: Springer, 2019.

English

1 online resource (XIII, 236 pages 45 illustrations :) : online resource.

10.1007/978-3-030-10570-9 doi

HB71-74

330.01

This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and investing have been explained using demographic and economic factors such as income and product pricing. The consequence of this way of thinking is that financial institutions view their clients mostly from the perspective of their income. By taking a psychological approach, this book stresses the perspective of consumers confronted with a quickly changing financial world: the changing of financial offers and products (savings, investments, loans), the changing of payment methods (from cash to cheques, cards and mobile payments), the accessibility and temptation of goods, and the changing of insurance and pension systems. The Psychology of Financial Consumer Behavior provides insight into the thought processes of consumers in a variety of financial topics. Coverage includes perceptions of wealth, the pleasure or pain of spending, cashless transactions, saving and investing, loans, planning for the future, taxes, and financial education. The book holds appeal for researchers, professionals, and students in economics, psychology, economic psychology, marketing and consumer science, or anyone interested in financial behaviors.

Access limited to authorized users.

text file PDF

International series on consumer science.

Print version: 9783030105693
Print version: 9783030105716

Online Resources > Ebooks
All Resources