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Exploring Omnichannel Retailing [electronic resource] : Common Expectations and Diverse Realities / edited by Wojciech Piotrowicz, Richard Cuthbertson.

Piotrowicz, Wojciech.; Cuthbertson, Richard.
2019
HF5548.32-5548.33
Available Online
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Title
Exploring Omnichannel Retailing [electronic resource] : Common Expectations and Diverse Realities / edited by Wojciech Piotrowicz, Richard Cuthbertson.
Edition
First edition 2019.
ISBN
9783319982731
3319982737
9783319982724 (print)
3319982729
9783319982748 (print)
3319982745
DOI
https://doi.org/10.1007/978-3-319-98273-1
Published
Cham : Springer International Publishing : Imprint: Springer, 2019.
Language
English
Description
1 online resource (XIV, 288 pages 15 illustrations :) : online resource.
Item Number
10.1007/978-3-319-98273-1 doi
Call Number
HF5548.32-5548.33
Dewey Decimal Classification
658.87
Summary
This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.
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Access limited to authorized users.
Digital File Characteristics
text file PDF
Added Author
Piotrowicz, Wojciech.
Cuthbertson, Richard.
Available in Other Form
Print version: 9783319982724
Print version: 9783319982748
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
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