TY  - GEN
AU  - Fitzsimmons, James A.
AU  - Fitzsimmons, Mona J.
CN  - HD9980.5
CY  - Thousand Oaks, Calif. :
DA  - c2000.
ID  - 1361297
KW  - Service industries
KW  - New products
KW  - Product management.
KW  - Customer services.
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=996305
PB  - Sage Publications,
PP  - Thousand Oaks, Calif. :
PY  - c2000.
T1  - New service development:creating memorable experiences /
TI  - New service development:creating memorable experiences /
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=996305
ER  -