New service development: creating memorable experiences / editors, James A. Fitzsimmons & Mona J. Fitzsimmons.
2000
HD9980.5 .N48 2000
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Details
Title
New service development: creating memorable experiences / editors, James A. Fitzsimmons & Mona J. Fitzsimmons.
ISBN
0761917411
076191742X (pbk.)
9780761917427
9781452221793
076191742X (pbk.)
9780761917427
9781452221793
Publication Details
Thousand Oaks, Calif. : Sage Publications, c2000.
Language
English
Description
xv, 328 p. : ill.
Call Number
HD9980.5 .N48 2000
Dewey Decimal Classification
658.8/12
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
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