@article{1361368,
      author = {Kahn, Kenneth B.},
      url = {http://library.usi.edu/record/1361368},
      title = {Product planning essentials/},
      publisher = {Sage Publications,},
      recid = {1361368},
      pages = {viii, 254 p. :},
      address = {Thousand Oaks, Calif. :},
      year = {2001},
}