@article{1361395,
      author = {Jones, John Philip.},
      url = {http://library.usi.edu/record/1361395},
      title = {Fables, fashions, and facts about advertising: a study of  28 enduring myths /},
      publisher = {Sage,},
      recid = {1361395},
      pages = {xvii, 310 p.},
      address = {Thousand Oaks, Calif. ;},
      year = {2004},
}