Fables, fashions, and facts about advertising: a study of 28 enduring myths / John Philip Jones.
2004
HF5823 .J7172 2004
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Details
Title
Fables, fashions, and facts about advertising: a study of 28 enduring myths / John Philip Jones.
Author
Jones, John Philip.
ISBN
0761927999 (pbk.)
9780761927990
9781452222097 (ebook)
9780761927990
9781452222097 (ebook)
Publication Details
Thousand Oaks, Calif. ; London : Sage, c2004.
Language
English
Description
xvii, 310 p.
Call Number
HF5823 .J7172 2004
Dewey Decimal Classification
659.1
Bibliography, etc. Note
Includes bibliographical references (p. 245-251) and index.
Access Note
Access limited to authorized users.
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