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Sales forecasting management: a demand management approach / John T. Mentzer, Mark A. Moon.
Mentzer, John T.
;
Moon, Mark A., 1955-
2005
HF5415.2 .M393 2005
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Details
Title
Sales forecasting management: a demand management approach / John T. Mentzer, Mark A. Moon.
Author
Mentzer, John T.
Edition
2nd ed.
ISBN
9781412905718
9781452222370
1412905710 (pbk.)
Publication Details
Thousand Oaks, Calif. : Sage Publications, c2005.
Language
English
Description
xv, 347 p. : ill.
Call Number
HF5415.2 .M393 2005
Dewey Decimal Classification
658.8/18
Bibliography, etc. Note
Includes bibliographical references (p. 331-335) and index.
Access Note
Access limited to authorized users.
Added Author
Moon, Mark A., 1955-
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Sales forecasting
Management.
Marketing research
Management.
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