@article{1361435,
      author = {McQuail, Denis.},
      url = {http://library.usi.edu/record/1361435},
      title = {Audience analysis/},
      publisher = {Sage Publications,},
      recid = {1361435},
      pages = {x, 166 p. :},
      address = {Thousand Oaks, CA :},
      year = {1997},
}