TY  - GEN
AU  - Tellis, Gerard J.,
CN  - HF5823
CY  - Thousand Oaks, Calif. :
DA  - c2004.
ID  - 1361500
KW  - Advertising.
KW  - Consumers
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=996546
PB  - Sage Publications,
PP  - Thousand Oaks, Calif. :
PY  - c2004.
T1  - Effective advertising:understanding when, how, and why advertising works /
TI  - Effective advertising:understanding when, how, and why advertising works /
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=996546
ER  -