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001361500 010__ $$z  2003016016
001361500 020__ $$z9780761922520
001361500 020__ $$z9781452262710
001361500 020__ $$z0761922520 (cloth)
001361500 020__ $$z0761922539 (paper)
001361500 035__ $$a(MiAaPQ)EBC996546
001361500 035__ $$a(Au-PeEL)EBL996546
001361500 035__ $$a(CaPaEBR)ebr10582066
001361500 035__ $$a(CaONFJC)MIL661967
001361500 035__ $$a(OCoLC)809772128
001361500 040__ $$aMiAaPQ$$cMiAaPQ$$dMiAaPQ
001361500 050_4 $$aHF5823$$b.T273 2004
001361500 1001_ $$aTellis, Gerard J.,$$d1950-
001361500 24510 $$aEffective advertising:$$bunderstanding when, how, and why advertising works /$$cby Gerard J. Tellis.
001361500 260__ $$aThousand Oaks, Calif. :$$bSage Publications,$$cc2004.
001361500 300__ $$a203 p. :$$bill.
001361500 336__ $$atext$$2rdacontent
001361500 337__ $$acomputer$$2rdamedia
001361500 338__ $$aonline resource$$2rdacarrier
001361500 504__ $$aIncludes bibliographical references and index.
001361500 506__ $$aAccess limited to authorized users.
001361500 650_0 $$aAdvertising.
001361500 650_0 $$aConsumers$$xAttitudes.
001361500 655_0 $$aElectronic books
001361500 852__ $$bebk
001361500 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=996546$$zOnline Access
001361500 909CO $$ooai:library.usi.edu:1361500$$pGLOBAL_SET
001361500 980__ $$aBIB
001361500 980__ $$aEBOOK
001361500 982__ $$aEbook
001361500 983__ $$aOnline