@article{1361524,
      recid = {1361524},
      author = {Govoni, Norman A. P.},
      title = {Dictionary of marketing communications/},
      publisher = {Sage,},
      address = {Thousand Oaks, Calif. :},
      pages = {v, 249 p.},
      year = {2004},
      url = {http://library.usi.edu/record/1361524},
}