TY  - GEN
AU  - Govoni, Norman A. P.
CN  - HF5412
CY  - Thousand Oaks, Calif. :
DA  - c2004.
ID  - 1361524
KW  - Communication in marketing
KW  - Marketing
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=996589
PB  - Sage,
PP  - Thousand Oaks, Calif. :
PY  - c2004.
T1  - Dictionary of marketing communications/
TI  - Dictionary of marketing communications/
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=996589
ER  -