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001361524 010__ $$z  2003007359
001361524 020__ $$z0761927700 (hard)
001361524 020__ $$z0761927719 (paper)
001361524 020__ $$z9780761927709
001361524 020__ $$z9781452262956 (ebook)
001361524 035__ $$a(MiAaPQ)EBC996589
001361524 035__ $$a(Au-PeEL)EBL996589
001361524 035__ $$a(CaPaEBR)ebr10582094
001361524 035__ $$a(CaONFJC)MIL673076
001361524 035__ $$a(OCoLC)922904175
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001361524 050_4 $$aHF5412$$b.G68 2004
001361524 1001_ $$aGovoni, Norman A. P.
001361524 24510 $$aDictionary of marketing communications/$$cNorman A. Govoni.
001361524 260__ $$aThousand Oaks, Calif. :$$bSage,$$cc2004.
001361524 300__ $$av, 249 p.
001361524 336__ $$atext$$2rdacontent
001361524 337__ $$acomputer$$2rdamedia
001361524 338__ $$aonline resource$$2rdacarrier
001361524 504__ $$aIncludes bibliographical references (p. 245-247).
001361524 506__ $$aAccess limited to authorized users.
001361524 650_0 $$aCommunication in marketing$$vDictionaries.
001361524 650_0 $$aMarketing$$vDictionaries.
001361524 655_0 $$aElectronic books
001361524 852__ $$bebk
001361524 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=996589$$zOnline Access
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