The handbook of marketing research: uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens.
2006
HF5415.2 .H286 2006
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Title
The handbook of marketing research: uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens.
ISBN
141290997X (cloth)
Publication Details
Thousand Oaks : Sage Publications, c2006.
Language
English
Description
xi, 705 p. : ill.,.
Call Number
HF5415.2 .H286 2006
Dewey Decimal Classification
658.8/3
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
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