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Title
Sage brief guide to marketing ethics [electronic resource].
ISBN
9781412995146 (pbk. : acid-free paper)
9781452263915
9781452263915
Imprint
Los Angeles : SAGE, c2012.
Language
English
Description
viii, 218 p.
Call Number
HF5415 .S228 2012
Dewey Decimal Classification
174/.4
Note
"Consumer rights, product liability, ethical issues in pricing, cross-cultural consumer marketing, green marketing, cause-related marketing, marketing to children, and more"--Cover.
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
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