Optimal database marketing:: strategy, development, and data mining /: Ronald G. Drozdenko, Perry D. Drake.

Optimal database marketing: strategy, development, and data mining / Ronald G. Drozdenko, Perry D. Drake.

2002

HF5415.126 .D76 2002

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Title

Optimal database marketing: strategy, development, and data mining / Ronald G. Drozdenko, Perry D. Drake.

Author

ISBN

0761923578 (acid-free paper)
9780761923572
9781452264042

Publication Details

Thousand Oaks, Calif. : Sage Pub., c2002.

Language

English

Description

xxii, 398 p. : ill.

Call Number

HF5415.126 .D76 2002

Dewey Decimal Classification

658.8/4

Bibliography, etc. Note

Includes bibliographical references (p. 383-385) and indexes.

Access Note

Access limited to authorized users.

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