@article{1361628,
      author = {Hoskins, Colin. and McFadyen, Stuart. and Finn, Adam,},
      url = {http://library.usi.edu/record/1361628},
      title = {Media economics: applying economics to new and traditional  media /},
      publisher = {Sage Publications,},
      recid = {1361628},
      pages = {356 p. :},
      address = {Thousand Oaks, CA :},
      year = {2004},
}