@article{1361758,
      author = {Jones, John Philip.},
      url = {http://library.usi.edu/record/1361758},
      title = {The advertising business: operations, creativity, media  planning, integrated communications /},
      publisher = {Sage Publications,},
      recid = {1361758},
      pages = {548 p. :},
      address = {Thousand Oaks, Calif. :},
      year = {1999},
}