@article{1361804,
      recid = {1361804},
      author = {Berger, Arthur Asa,},
      title = {Media research techniques/},
      publisher = {Sage Publications,},
      address = {Thousand Oaks :},
      pages = {viii, 175 p. :},
      year = {1998},
      url = {http://library.usi.edu/record/1361804},
}