TY  - GEN
AU  - Berger, Arthur Asa,
CN  - P91.3
CY  - Thousand Oaks :
DA  - c1998.
ET  - 2nd ed.
ID  - 1361804
KW  - Mass media
KW  - Mass media
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=997016
PB  - Sage Publications,
PP  - Thousand Oaks :
PY  - c1998.
T1  - Media research techniques/
TI  - Media research techniques/
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=997016
ER  -