Developing a market orientation/: Rohit Deshpandé, editor.

Developing a market orientation/ Rohit Deshpandé, editor.

1999

HF5415.2 .D44 1999

Formats

Linked Resource

Title

Developing a market orientation/ Rohit Deshpandé, editor.

ISBN

076191692X (acid-free paper)
0761916938 (pbk. : acid-free paper)
9780761916932
9781452263168

Publication Details

Thousand Oaks, Calif. : Sage Publications, c1999.

Language

English

Description

vii, 320 p. : ill.

Call Number

HF5415.2 .D44 1999

Dewey Decimal Classification

658.8/3

Note

Papers originally published as Marketing Science Institute working papers.

Bibliography, etc. Note

Includes bibliographical references and indexes.

Access Note

Access limited to authorized users.

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Added Corporate Author

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