@article{1361814,
      note = {Papers originally published as Marketing Science Institute  working papers.},
      author = {Deshpande, Rohit.},
      url = {http://library.usi.edu/record/1361814},
      title = {Developing a market orientation/},
      publisher = {Sage Publications,},
      recid = {1361814},
      pages = {vii, 320 p. :},
      address = {Thousand Oaks, Calif. :},
      year = {1999},
}