Visual persuasion: the role of images in advertising / Paul Messaris.
1997
HF5822 .M415 1996
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Title
Visual persuasion: the role of images in advertising / Paul Messaris.
Author
ISBN
0803972458 (alk. paper)
0803972466 (pbk. : alk. paper)
9780803972469
9781452263625
0803972466 (pbk. : alk. paper)
9780803972469
9781452263625
Publication Details
Thousand Oaks ; London ; New Delhi : Sage Publications, c1997.
Language
English
Description
xxii, 297 p. : ill.
Call Number
HF5822 .M415 1996
Bibliography, etc. Note
Includes bibliographical references (p. 275-288) and index.
Access Note
Access limited to authorized users.
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