How advertising works: the role of research / edited by John Philip Jones.
1998
HF5823 .H58 1998
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Title
How advertising works: the role of research / edited by John Philip Jones.
ISBN
0761912401 (acid-free paper)
076191241X (pbk. : acid-free paper)
9780761912415
9781452267562 (ebook)
076191241X (pbk. : acid-free paper)
9780761912415
9781452267562 (ebook)
Publication Details
Thousand Oaks, Calif. : Sage Publications, c1998.
Language
English
Description
358 p. : ill.
Call Number
HF5823 .H58 1998
Dewey Decimal Classification
659.1
Bibliography, etc. Note
Includes bibliographical references and indexes.
Access Note
Access limited to authorized users.
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