@article{1361988,
      author = {Kaden, Robert J. and Linda, Gerald. and Prince, Melvin.},
      url = {http://library.usi.edu/record/1361988},
      title = {Leading edge marketing research: 21st-century tools and  practices /},
      publisher = {SAGE Publications,},
      recid = {1361988},
      pages = {xix, 483 p. :},
      address = {Thousand Oaks, Calif. :},
      year = {2012},
}