@article{1362010,
      recid = {1362010},
      author = {Levy, Sidney J., and Rook, Dennis W.},
      title = {Brands, consumers, symbols, & research: Sidney J. Levy  on marketing /},
      publisher = {Sage Publications,},
      address = {Thousand Oaks, Calif :},
      pages = {xvii, 590 p. :},
      year = {1999},
      url = {http://library.usi.edu/record/1362010},
}