@article{1362022,
      author = {Potter, W. James.},
      url = {http://library.usi.edu/record/1362022},
      title = {Arguing for a general framework for mass media  scholarship/},
      publisher = {Sage,},
      recid = {1362022},
      pages = {xxii, 394 p.},
      address = {Los Angeles :},
      year = {2009},
}