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Social marketing to protect the environment : what works / Doug McKenzie-Mohr [and three others].

McKenzie-Mohr, Doug, 1959-
2012
HF5414 .S664 2012
Available Online
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Title
Social marketing to protect the environment : what works / Doug McKenzie-Mohr [and three others].
ISBN
9781412991292 (pbk.)
9781452224312 (e-book)
Published
Thousand Oaks : Sage Publications, [2012]
Copyright
©2012
Language
English
Description
1 online resource (256 pages) : illustrations
Call Number
HF5414 .S664 2012
Dewey Decimal Classification
658.8/02
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
McKenzie-Mohr, Doug, 1959-
Available in Other Form
Social marketing to protect the environment : what works.
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section I. Introduction
section II. Influencing behaviors in the residential sector
section III. Influencing behaviors in the commercial sector
section IV. Going forward.

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