Social marketing to protect the environment : what works / Doug McKenzie-Mohr [and three others].
2012
HF5414 .S664 2012
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Details
Title
Social marketing to protect the environment : what works / Doug McKenzie-Mohr [and three others].
ISBN
9781412991292 (pbk.)
9781452224312 (e-book)
9781452224312 (e-book)
Published
Thousand Oaks : Sage Publications, [2012]
Copyright
©2012
Language
English
Description
1 online resource (256 pages) : illustrations
Call Number
HF5414 .S664 2012
Dewey Decimal Classification
658.8/02
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
McKenzie-Mohr, Doug, 1959-
Available in Other Form
Social marketing to protect the environment : what works.
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Online Access
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Table of Contents
section I. Introduction
section II. Influencing behaviors in the residential sector
section III. Influencing behaviors in the commercial sector
section IV. Going forward.
section II. Influencing behaviors in the residential sector
section III. Influencing behaviors in the commercial sector
section IV. Going forward.