@article{1362654,
      author = {Backer, Thomas E. and Rogers, Everett M. and Sopory,  Pradeep.},
      url = {http://library.usi.edu/record/1362654},
      title = {Designing health communication campaigns : what works? /},
      recid = {1362654},
      pages = {1 online resource (199 pages) :},
}