TY - GEN T1 - Designing health communication campaigns :what works? / AU - Backer, Thomas E. AU - Rogers, Everett M. AU - Sopory, Pradeep. CN - RA440.55 ID - 1362654 KW - Mass media in health education. KW - Communication in medicine. SN - 9781452252704 (e-book) TI - Designing health communication campaigns :what works? / LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1598380 UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1598380 ER -