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001362654 008__ 920212t19921992cauad\\\ob\\\\000\0\eng\d
001362654 020__ $$z0803943318
001362654 020__ $$z0803943326 (pbk.)
001362654 020__ $$z9780803943322
001362654 020__ $$a9781452252704 (e-book)
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001362654 035__ $$a(Au-PeEL)EBL1598380
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001362654 050_4 $$aRA440.55$$b.B33 1992
001362654 0820_ $$a362.1/014$$220
001362654 1001_ $$aBacker, Thomas E.
001362654 24510 $$aDesigning health communication campaigns :$$bwhat works? /$$cThomas E. Backer, Everett M. Rogers, Pradeep Sopory.
001362654 264_1 $$aNewbury Park, California :$$bSage,$$c[1992]
001362654 264_4 $$c©1992
001362654 300__ $$a1 online resource (199 pages) :$$billustrations
001362654 336__ $$atext$$2rdacontent
001362654 337__ $$acomputer$$2rdamedia
001362654 338__ $$aonline resource$$2rdacarrier
001362654 504__ $$aIncludes bibliographical references.
001362654 5050_ $$apart one. Overview -- part two. Generalizations about health communication campaigns -- part three. Interviews with campaign designers/experts -- part four. Implications and future directions.
001362654 506__ $$aAccess limited to authorized users.
001362654 588__ $$aDescription based on print version record.
001362654 650_0 $$aMass media in health education.
001362654 650_0 $$aCommunication in medicine.
001362654 655_0 $$aElectronic books
001362654 7001_ $$aRogers, Everett M.
001362654 7001_ $$aSopory, Pradeep.
001362654 77608 $$iPrint version:$$aBacker, Thomas E.$$tDesigning health communication campaigns : what works?.$$dNewbury Park, California : Sage, [1992]$$z9780803943322$$w(DLC)10833316
001362654 852__ $$bebk
001362654 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1598380$$zOnline Access
001362654 909CO $$ooai:library.usi.edu:1362654$$pGLOBAL_SET
001362654 980__ $$aBIB
001362654 980__ $$aEBOOK
001362654 982__ $$aEbook
001362654 983__ $$aOnline