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Designing health communication campaigns : what works? / Thomas E. Backer, Everett M. Rogers, Pradeep Sopory.

Backer, Thomas E.; Rogers, Everett M.; Sopory, Pradeep.
1992
RA440.55 .B33 1992
Available Online
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Title
Designing health communication campaigns : what works? / Thomas E. Backer, Everett M. Rogers, Pradeep Sopory.
Author
Backer, Thomas E.
ISBN
0803943318
0803943326 (pbk.)
9780803943322
9781452252704 (e-book)
Published
Newbury Park, California : Sage, [1992]
Copyright
©1992
Language
English
Description
1 online resource (199 pages) : illustrations
Call Number
RA440.55 .B33 1992
Dewey Decimal Classification
362.1/014
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Rogers, Everett M.
Sopory, Pradeep.
Available in Other Form
Designing health communication campaigns : what works?.
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part one. Overview
part two. Generalizations about health communication campaigns
part three. Interviews with campaign designers/experts
part four. Implications and future directions.

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