TY - GEN T1 - The marketing of the president :political marketing as campaign strategy / AU - Newman, Bruce I. CN - JK528 ID - 1362673 KW - Presidents KW - Campaign management KW - Political campaigns KW - Marketing SN - 9781452254562 (e-book) TI - The marketing of the president :political marketing as campaign strategy / LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1598404 UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1598404 ER -