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001362673 008__ 930903t19941994caua\\\\ob\\\\001\0\eng\d
001362673 020__ $$z080395137X
001362673 020__ $$z0803951388 (pbk.)
001362673 020__ $$z9780803951389
001362673 020__ $$a9781452254562 (e-book)
001362673 035__ $$a(MiAaPQ)EBC1598404
001362673 035__ $$a(Au-PeEL)EBL1598404
001362673 035__ $$a(CaPaEBR)ebr10833275
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001362673 035__ $$a(OCoLC)869094505
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001362673 043__ $$an-us---
001362673 050_4 $$aJK528$$b.N48 1994
001362673 0820_ $$a324.7/0973$$220
001362673 1001_ $$aNewman, Bruce I.
001362673 24514 $$aThe marketing of the president :$$bpolitical marketing as campaign strategy /$$cBruce I. Newman.
001362673 264_1 $$aThousand Oaks, California :$$bSage Publications,$$c[1994]
001362673 264_4 $$c©1994
001362673 300__ $$a1 online resource (185 pages) :$$billustrations
001362673 336__ $$atext$$2rdacontent
001362673 337__ $$acomputer$$2rdamedia
001362673 338__ $$aonline resource$$2rdacarrier
001362673 504__ $$aIncludes bibliographical references and indexes.
001362673 5050_ $$apart I. The evolution of marketing in politics -- part II. The marketing campaign -- part III. The future of political marketing.
001362673 506__ $$aAccess limited to authorized users.
001362673 588__ $$aDescription based on print version record.
001362673 650_0 $$aPresidents$$zUnited States$$xElection.
001362673 650_0 $$aCampaign management$$zUnited States.
001362673 650_0 $$aPolitical campaigns$$zUnited States.
001362673 650_0 $$aMarketing$$zUnited States.
001362673 655_0 $$aElectronic books
001362673 77608 $$iPrint version:$$aNewman, Bruce I.$$tMarketing of the president : political marketing as campaign strategy.$$dThousand Oaks, California : Sage Publications, [1994]$$z9780803951389$$w(DLC)10833275
001362673 852__ $$bebk
001362673 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1598404$$zOnline Access
001362673 909CO $$ooai:library.usi.edu:1362673$$pGLOBAL_SET
001362673 980__ $$aBIB
001362673 980__ $$aEBOOK
001362673 982__ $$aEbook
001362673 983__ $$aOnline