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The marketing of the president : political marketing as campaign strategy / Bruce I. Newman.

Newman, Bruce I.
1994
JK528 .N48 1994
Available Online
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Title
The marketing of the president : political marketing as campaign strategy / Bruce I. Newman.
Author
Newman, Bruce I.
ISBN
080395137X
0803951388 (pbk.)
9780803951389
9781452254562 (e-book)
Published
Thousand Oaks, California : Sage Publications, [1994]
Copyright
©1994
Language
English
Description
1 online resource (185 pages) : illustrations
Call Number
JK528 .N48 1994
Dewey Decimal Classification
324.7/0973
Bibliography, etc. Note
Includes bibliographical references and indexes.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Available in Other Form
Marketing of the president : political marketing as campaign strategy.
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part I. The evolution of marketing in politics
part II. The marketing campaign
part III. The future of political marketing.

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