Crossing the chasm : marketing and selling technology products to mainstream customers / Geoffrey A. Moore ; with a foreword by Regis McKenna.
1991
HF5439.T42 M66 1991 (Mapit)
Available at General Collection
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Details
Title
Crossing the chasm : marketing and selling technology products to mainstream customers / Geoffrey A. Moore ; with a foreword by Regis McKenna.
Author
ISBN
0887305199 :
Published
[New York, N.Y.] : HarperBusiness, [1991]
Copyright
©1991
Language
English
Description
xvii, 223 pages : illustrations ; 24 cm
Call Number
HF5439.T42 M66 1991
Dewey Decimal Classification
658.8
Note
Includes index.
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